Top 5 Fashion Games on Android in Italy: Q2 2021 Performance

In Q2 2021, the top 5 fashion games on Android in Italy showcased varied performance trends. Here's a detailed look at their weekly downloads, revenue, and active user statistics based on data from Sensor Tower.

Hair Challenge, published by Rollic Games, saw fluctuating weekly downloads, starting strong with approximately 28K in the week of April 19 and peaking at around 89K in early May. The app experienced a slight decline mid-quarter but finished on a high note with over 62K downloads in the last week of June. Weekly revenue showed a modest increase, reaching around $9 in late May. Active users rose sharply from 28K in mid-April to a peak of over 201K in early May, before settling at approximately 160K by the end of the quarter.

DIY Makeup by CrazyLabs LTD exhibited steady growth in weekly downloads, starting at around 26K in late March and gradually climbing to nearly 47K by the end of June. The active user base followed a similar trend, with a significant jump from 72K in late March to almost 150K by the end of June.

Fat 2 Fit!, published by VOODOO, experienced a dynamic quarter. Weekly downloads surged from 27K in mid-May to over 80K by the end of June. Revenue also saw an upward trend, peaking at $14 in mid-June. Active users increased significantly, starting at 26K in mid-May and reaching a high of approximately 167K by the third week of June.

Body Race from Gismart had a notable presence with weekly downloads peaking at around 75K in late May. However, the trend showed a decline towards the end of the quarter, with downloads dropping to around 21K by the last week of June. Active users mirrored this trend, starting at 12K in mid-May and peaking at 136K in early June, before tapering off to about 65K by the end of June.

Makeover Run – Makeup Game by MOONEE PUBLISHING LTD saw its highest weekly downloads of approximately 55K in mid-May. Despite a subsequent decline, the app maintained a steady download rate of around 17K by the end of June. The app's weekly revenue peaked at $44 in both mid and late May. Active users increased significantly from 2K in late April to over 110K by the end of May, before stabilizing at around 55K in late June.

For more detailed insights and data, visit Sensor Tower.